SEO or search engine optimization is one of the most important parts of digital marketing. What really matters to any organization or group is the exposure they receive on the internet where their target market is searching for services similar to what they are offering.

There are many features that go into ensuring that search engines such as Google and Yahoo etc find and display the information and knowledge that an organization would like for their customers to see and know. This is the power of SEO or search engine optimization; there is a method in which search engines are able to locate certain files of information on the internet. The method uses complex methods to verify information, classify it, index it and finally retrieve it and serve it up to readers when they require it.

Such a process requires the knowledge of experts who are proficient at understanding the finer details related to search engine optimization.

Social media is one of the most powerful platforms for high visibility and online branding. Promoting a product or service on social media receives a very high response rate. There are a number of social media platforms, however currently Facebook is the most popular and widely used across the world. Other social media platforms such as Scrapbook, Pinterest and others have a limited audience as they are newer and Facebook has had the opportunity of capturing the market early on.

For the highest outreach especially in the areas of creating product awareness or for brand visibility the best platform to use is social media. The greatest advantage of social media is that when people are on Facebook they are not in a hurry and have time to see what is being offered. Being able to get a person’s time and attention in today’s day and age is a very important factor.